A system and method providing end-user with an alternative way to initiate and control Content-On-Demand and Video-On-Demand sessions other than by using the dedicated equipment supplied by the COD or VOD service provider. An alternative return channel may be in the form of communication services such as SMS, WAP, telephone based IVR, live human service or Internet based services. Thus, users who lack the bi-directional communication ability or whose COD equipment or system are temporarily or permanently defected may still use Content-On-Demand services.