An ink jet-printing medium comprising a substrate and an ink-receptive layer which has at least one layer and is formed on at least one major surface of the substrate, in which at least one layer of the ink-receptive layer contains fibrous fine powder as a pigment in an amount of at least 20% by weight of the total weight of the whole pigment contained in the layer which contains the fibrous fine powder. This medium can be produced at a low cost and has high printing quality while suppressing the discoloration or fading of the prints.