A toner for forming a full color image, which includes a colorant and a binder resin including a polyester resin which is prepared by a polycondensation ester reaction in the presence of a titanium-containing catalyst selected from the group consisting of halogenated titanium, titanium diketone enolates, titanium carboxylates, titanyl carboxylates, and salts of titanyl carboxylates. A toner kit including a yellow toner, a magenta toner, a cyan toner and a black toner, wherein each of the toners is the toner mentioned above. An image forming apparatus including an image bearing member; a charger; a light irradiator; a developing device configured to develop an electrostatic latent image with a developer including the toner mentioned above; a transfer device; and a fixing device.