An image forming apparatus, includes an image forming mechanism configured to form an image, and a fixing unit configured to fix a toner image formed on a recording medium. The fixing unit includes a fixing device having a first endless moving member configured to rotate, and a second endless moving member configured to rotate to form a nip area together with the first endless moving member to fix, at the nip area, a toner image disposed on the recording medium onto the recording medium with heat and pressure, the second endless moving member including a surface layer having a universal hardness HU and a maximum nip surface pressure P each within a predetermined range.