Disclosed is an insulated conductive ball for anisotropic conductive connection, a method of preparing the same and a product using the same. The insulated conductive ball includes a conductive ball, and an insulating resin layer coated on a surface of the conductive ball, in which the insulating resin layer is formed of water-soluble resin beads of core/shell structure. Therefore, the conductive ball of the current invention can exhibit superior current feed and insulation characteristics, compared to those of conventional insulated conductive balls for anisotropic conductive connection coated with thermoplastic resin or thermosetting resin.