Disclosed is a workflow management system for creating and delivering output material. A customer record is generated to include fields specifying at least one product, customer preferences, and a selected output method to deliver generated output material on the product specified in the customer record. A job record including a status field is added to a job status table for the customer record and set to a first status. A first worker generates output material from processing the product and customer preference fields in the customer record for the selected job, and sets the status for the selected job to a second status. A second worker determines a selected one of a plurality of delivery options from the customer record for the selected job and transmits the output material via the determined delivery option to the customer specified in the customer record.