Systems and techniques to model business objects as graphic objects using multiple graphic object features to represent different aspects of the business objects. In general, in one implementation, the technique includes: receiving information describing a plurality of business objects, and modeling the business objects as graphic objects. The graphic objects can include an object size representing a first aspect of a corresponding business object, an object interior representing a second aspect of a corresponding business object, and an object boundary representing a third aspect of a corresponding business object. The graphic objects can be positioned and displayed in a two-dimensional chart using two-dimensional coordinates determined based at least in part on one or more additional aspect of the corresponding business objects.