A novel method for advertising is disclosed which has a consolidator obtaining rights from tabletop owners to place advertisements on their tabletops. Preferably, the tabletop owners also agree to place and maintain the advertisements provided by the consolidator, but the consolidator can provide its own placement and maintenance service if the tabletop owners are unwilling or unable to provide such service. Once the consolidator has obtained the necessary rights from the tabletop owners, the consolidator can lease the space on the tabletops to advertisers, or their agents. The consolidator can manufacture the specific advertisements for the advertiser, or can provide specifications for the advertiser to have their ads manufactured to. Preferably, the ads employed are manufactured to reasonably survive their expected placement time despite the likelihood that they will be exposed to food and/or beverage spills. Accordingly, advertisements printed on plastic materials, or laminated with plastic materials, are preferred.