There is provided ink jet ink containing at least a coloring material, in which: the coloring material is a compound represented by the following general formula (I) or a salt thereof; a content (weight %) of the coloring material is 3.0 weight % or more with respect to a total weight of the ink jet ink; in a dispersion distance distribution, measured by a small-angle X-ray scattering method, of molecular aggregates in the ink jet ink whose coloring material concentration is adjusted to 3.0 weight %, a dispersion distance d.sub.75 value corresponding to 75% of the distribution is 6.50 nm or more and 7.10 nm or less: ##STR00001##