A favorable magnetic transfer is performed to a perpendicular magnetic
recording medium. A master medium is provided with a substrate on the
surface of which protrusion portions, which form a pattern corresponding
to the data that is to be transferred, having a pliable layer thereon
have been formed. The master medium is further provided with a soft
magnetic layer formed in the depression portions between the protrusion
portions, and which is magnetically linked to the soft magnetic layer of
the protrusion portions. The soft magnetic layer of the surface of the
protrusion portions is conjoined with the magnetic recording layer of a
perpendicular magnetic recording medium to form a conjoined body, and a
transfer magnetic field is applied to the conjoined body in the direction
from the substrate of the master medium toward the slave medium to
perform the magnetic transfer.