A method and cutting device makes incisions in an elongated food product, like a hot dog or sausage, to form a pattern or character after the product is cooked. One form of the cutter includes a hinged housing into which the food product is positioned. The housing includes blades that contact and cut the food product as the housing is closed. Another form of the cutter includes a wheeled cutter and a rack. The wheeled cutter includes gear teeth that permit the rack to be drawn under the wheel as the wheel engages gear openings formed in the rack as the wheel rotates. A food product positioned on the rack is cut by blades on the wheel as the rack travels under the wheel.