A method of managing a wireless communication network including a plurality of antennas for communicating with devices via antenna beams, each antenna beam having a set of beam parameters. The method includes the steps of receiving a request from a device; modifying an antenna beam in response to the request by adjusting one or more of the beam parameters of the antenna beam; and communicating with the device via the modified antenna beam. Beam parameters which are adjusted may include azimuth width or angle, elevation width or angle, or beam power.