The invention provides systems and methods for generating a visual image that is made to appear to be situated behind an architectural structure, such as a wall of a building, and is viewed through windows thereof. The image appears as an oversize object relative to the actual object. The system and method include an image recorder and/or a pre-recorded image, an image display apparatus, and a mask. Sound can be provided as required to complete the illusion. The image can be a still image or a moving image. In some embodiments, two viewers can see the image from opposite sides of the structure, each perceiving the image as being on the side opposite to the viewer. The system includes a video capture device and a display and an optional audio system for showing the person whose image is being projected the giant image as seen and heard by a viewer.