An apparatus and method for transferring a label from a label assembly onto a multi-surfaced object includes folding a first portion of the label along a first line of weakness and retaining a remaining portion of the label to the back sheet. An edge of the object is then inserted against the first line of weakness and the first portion of the label is adhered to a first surface of the object. A remaining portion of the label is then removed from the label assembly and adhered to the additional surface of the object resulting in a properly indexed, smooth application of the label to the object.