The present invention discloses a method and apparatus for authorized distribution of digital content amongst a plurality of mobile devices, under the mobile service provider's control. A mobile subscriber requests for services (digital content/applications) to a mobile service provider. The mobile service provider then sends a download descriptor to the mobile device through an SMS message. The download descriptor includes a link to the actual digital content hosted by a content provider. The user is then able to read, delete, forward the download descriptor to other mobile users or download the content on his/her mobile device at any point of time. The user also gets notified about any changes such as a new service or a version upgrade according to his/her preferences. The invention enables the mobile service provider to implement payment, licensing, copyright and other digital rights management policies while enabling a user to distribute the content to other users.