A method and apparatus is disclosed that provides an Internet wish list for deferred purchasing. A user clicks on an add to wish list button located on locations, such as, a product page, a banner ad, or search results to add an item to the wish list. A reminder system is used to remind a user to purchase an item at a future time. The shopping list service may be integrated at a high level of integration and a low level of integration. On a low level of integration a proxy platform is used to add functionality to a website.