A method of selling season tickets is disclosed in which unrelated purchasers may reserve a seat ticket for one or more selected events in a related series of events. When enough seat tickets have been reserved, a season ticket for that seat is sold, and the individual tickets reserved for each purchaser are paid for and delivered to the purchasers. Provisions for canceling previously made reservations are included. The method is effectuated on one or more computers, and the computers may be connected to a computer network, including the internet, to allow use of the system by prospective purchasers at remote locations.