A method and apparatus for broadcast subscription management in a mobile station (110) comprises sending (302) a subscriber identifier, which may be for example an international mobile station identifier and a radio receiver identification with a transmitter of the mobile station to a wireless communications network (100). The mobile station receives, from a Broadcast Network Operator (187), through the wireless communications network, a shared secret key. The mobile station authenticates (306) a broadcast radio receiver of the mobiles station or broadcast data received from the broadcast network operator with the shared secret key.