A snagless, artificial fishing lure body 10, with a collar 30 and attached pectoral appendages 34 providing added action, and with a snag guard 16 and top-mounted hook 18 configuration to provide weedless and/or snagless operation. Composed of a wood, metal or plastic, injection molded body, and in the fishing lure classes of crankbait, jerkbait, stickbait, topwater or minnowbait or other names used for these types of generally, diving lures. The preferred embodiment of the lure body 10, a crankbait, possesses a channel 12 encircling the lure body 10, and in which the removable collar 30 with protruding appendages 34 resides during use. The preferred embodiment of the snag guard 16 is comprised of stainless steel, and the top-mounted hook 18 is in a single hook configuration.