A liquid dispensing device for dispensing a liquid into the surrounding atmosphere employs a forced airflow through a small cross-section outlet nozzle (48) to draw the liquid from an adjacent exit nozzle (50) into the airflow. The air outlet nozzle preferably has a cross-section less than that of the liquid exit nozzle. The liquid exit nozzle may partially overlie the airflow path from the air outlet nozzle. The nozzle may be formed in or carried by a unit (24) having sealed connections with the airflow source (16) and a container holding the liquid.