Providing a lens driving mechanism that has a rotary cam connected to a cam pin for driving a lens, a rotor directly attached to the rotary cam, and a stator having a plurality of coils provided so as to face a plurality of poles of a magnet disposed along a rim of the rotor. Another lens driving mechanism has a rotary cam connected to a cam pin for driving a lens, a rotor directly attached to the rotary cam, a stator having a plurality of coils provided so as to face a plurality of poles of a magnet disposed toward the center of rotation along a rim of the rotor. Electronic device equipped with the lens driving mechanism is also provided.