A vertical rotary shooting target having a stand with a horizontally extending axial which supports a rotary target structure. The vertical rotary target structure includes a hub rotatably mounted on the axial, a pair of target impact plates, and a support structure connecting the impact plates radially outwardly on diametrically opposed sides of the said hub and in horizontally spaced relation for enhanced shooting difficulty. Alternative embodiments of impact plate support structures are disclosed which minimize potentially harmful and damaging splashback of bullets striking the impact plates.