A system and method for generating well qualified sales leads to a service provider, using a novel buckslip, brochure or coupon promoting a product or service not usually carried by a retailer. The buckslip has a universal product code (UPC) barcode which can be scanned at a retailer's point-of-sale device, along with the customer's retail loyalty card or other unique identifier that is linked to a database of customer contact information. The buckslip provides instructions to the customer to contact the service provider to purchase the service. In a daily process, the service provider sends a list of the customers who have purchased the service, to the retailer. The retailer then sends a list to the provider with contact information for interested customers who have not yet purchased the service, within a predetermined time period.