This lipstick mechanism comprising an inner tubular sleeve (1), an outer tubular sleeve (3), a stick-holder cup (2) arranged in the inner tubular sleeve (1). The inner sleeve comprises a cylindrical base (12) in the wall (21) in which are formed friction pads designed to be pressed elastically on a cylindrical bearing surface (7) linked to the outer sleeve (3), a thinned wall (23) completely surrounding the periphery of each pad (22).