A shaped resilient foam insert and a method of maintaining a shape and reducing wrinkling and creasing of a handbag during storage are provided. The method includes opening the handbag to expose an interior cavity thereof which is formed by walls of the handbag. The interior cavity has a first set of dimensions and the shaped resilient foam body (insert) is disposed within the interior cavity. The foam body has a second set of dimensions with at least one dimension of the second set being greater than one dimension of the first set so that the foam body applies an outward force against walls of the handbag so that the handbag maintains its shape during storage and the walls are supported during storage so as to help prevent wrinkling and creasing of the handbag.