A phased array antenna system operative to broadcast multiple beams that each include coded data for specific users located within the coverage area of the corresponding beam. An appropriate receiver then receives and decodes a particular beam to extract the specific data for a corresponding user. Multiple users may be assigned to each beam using frequency division or orthogonal code multiplexing, and the user data may be encoded into the beams using frequency shift key or phase shift key encoding. For each coding technique, the encoded antenna control signals are combined into a total gain and total phase shift control signal, which drives a single phase and gain control device for each antenna element. In addition, a single data modulator generates the coding parameters for the entire communication system.