An applicator (10) for distributing a substance onto a target surface, said applicator including a first side (24) having a first internal surface (32) and a first external surface (31), a second side (26) having a second internal surface (34) and a second external surface (33) and a flexible film dosing reservoir (30) containing a product. The flexible film dosing reservoir (30) is disposed between said first external surface (31) of said first side (24) and said second internal surface (34) of said second side (26), said product adapted to be release via application of pressure to said reservoir (30).