A method and system verify the accuracy of weather forecasting entity, such as a television station, a radio station, newspaper or other the like. A weather forecast for the entity is obtained for a given geographic region and a given forecast time period, the forecast including a set of one or more forecast data elements. The set of forecast data elements is converted to a set of one or more numerical values. A set of one or more actual weather condition data elements is obtained for the given geographic region and period of time. The set of actual weather condition data elements is converted to a set of one or more numerical values. The set of actual weather condition numerical values is compared with the set of forecast numerical values. A forecast accuracy score is computed based on the comparison of the set of actual weather condition numerical values and the set of forecast numerical values. The accuracy of a weather forecasting entity is compared with that of a second weather forecasting entity by obtaining a weather forecast for the second weather forecasting entity for the given geographic region and forecast time period, the second forecast including a second set of forecast data elements. Scores for each television station within a market are compared with each other to determine the one station with the best score.