A system and a method for predicting the musical taste and/or preferences of the user and its integration into services provided by a wireless network provider. Although the present application is directed toward implementations with wireless providers, the present invention can also be implemented on a regular, i.e., wireline network. The core of the present invention is a system capable of predicting whether a given user, i.e., customer, likes or does not like a specific song from a pre-analyzed catalog. Once such a prediction has been performed, those items that are predicted to be liked best by the user may be forwarded to the mobile device of the user on the cellular (or other wireless) network. The system maintains a database containing propriety information about the songs in the catalog and, most important, a description (profile) of the musical taste of each of its customers, identified by their cellular telephone number.