A system is presented for a novel apparatus and method that shortens the time that an asset is lost and increases the probability of return should the asset go astray. The system is intended to allow the asset to proactively alert passers-by that it is lost and also alert the owner of the asset that the asset is lost. The invention contains identification and contact information to aid in the safe, prompt return of the asset. The system comprises an asset tag that is attached to the asset and a base station that is `synchronized` with a the asset tag at specified intervals. Should the asset tag not synchronize with the base station within a predetermined interval, it will emit a personalized voice recording to let passers-by know that the asset is lost and in need of safe return to it's owner. In addition, the system can alert the owner that the asset has gone missing. In this case, the base station may emit a warning indicating that the asset tag has not synchronized with the base station within the predetermined interval.