A method of creating a personal animated entity for delivering a multi-media message from a sender to a recipient is disclosed. The method comprises receiving from the sender an image file at a server, the image file having an entity and a background image. The server presents to the sender the image file and requests the sender to mark features on the image file. After the sender marks the image file, the server presents to the sender the image file as an optional animated entity when the sender chooses an animated entity to deliver a multi-media message. If the sender selects the image file for delivering the multi-media message, the server delivers the multi-media message using the personal animated entity in the context of the background image of the image file. Extrapolation is used to fill in background voids created by the movement of the personal animated entity in the context of the background image.