A method and system for organizing bookmarks. A bookmark structure includes a main bookmark list and at least one bookmark folder. A bookmark search list, which includes at least one bookmark in the bookmark structure, is generated. Software is executed, wherein the software searches each bookmark on the bookmark search list through depth N (N.gtoreq.0). The searching determines whether the bookmark satisfies an upgrade condition. The upgrade condition includes a boolean text expression and may also include at least one of: a client visitation condition, a general visitation condition, a bookmark existence condition, a content-type condition, a URL-age condition, and a Top-Level-Domain (TLD) condition. If the searching determines that the bookmark satisfies the upgrade condition and that the bookmark is not in the special bookmark location, then the bookmark is moved to the special bookmark location.