Aspects of the invention provide ways to include emotive content in written communication. The emotive content serves many needs not currently addressed in written word computer applications and text generation aids such as word processors, web publishers, email, file archives, faxes, cell phones, PDAs other applications. Adding emotive content to messages adds information, which can help to interpret and amplify the text message, improve the message integrity and fidelity of communication. Emotional content can contain and convey the subliminal messages, which are vital to a user's interaction with one another via modern communication technologies. Aspects of the invention provide ways for the sender or author to add emotional content, which can capture, maintain, and focuses a receiver's interest.Current expression of emotive content and emotive intensity in written word are rarely used because of lack of writing ability, lack of facilitation or lack of capability. An aspect of the invention provides mechanisms, which facilitate user emotive embedment in the written word without regard to personal language expression and language manipulation skills, vocabulary size or writing style.Aspects of the invention provide sets of emotive primitives, mechanisms and techniques to manipulate these primitives to represent emotive states and emotive intensities while "co-existing" with the actual textual message in the communications. These are primarily done through the use of face glyphs, colors, animation, fonts and also sets of "feeling" words.