A signage device (10) in which a housing (12) receives a circuit board (30) having a plurality of spaced-apart light sources (38) to define at least one symbol and overlaid by a message plate (42) having a projecting channel (46) with a translucent light emitting side (54) aligned with the light sources and a light blocking overlay sheet (60) defining an open slot (62) configured for mating reception of the projecting channel, whereby light from the light sources communicates from the light emitting surface of the channel extending from the overlay sheet.