An electrochemical display apparatus in which simple matrix driving is realized, whereby apparatus constitution can be simplified, and the price of the apparatus can be lowered. The electrochemical display apparatus performs display by use of electrochemical deposition/dissolution of a metal. The display apparatus is driven by a simple matrix driving system, in which a deposition overvoltage at the time of deposition of metallic ions as the metal is used as a threshold in the simple matrix driving. A driving voltage is set to be not more than two times the deposition overvoltage. The electrochemical display apparatus includes transparent electrodes and counter electrodes, the display is performed by utilizing deposition/dissolution of the metal on the transparent electrodes, and the potential difference between the metal to be deposited on the transparent electrodes and the counter electrodes is set to be less than the deposition overvoltage. Ideally, the same metal as the metal which is deposited is used for constituting the counter electrodes.