The liquid crystal display apparatus is provided with a display unit, a video signal driving circuit, a scanning signal driving circuit, a common electrode potential controlling circuit, and a synchronizing circuit. The display unit has a scanning electrode, a video signal electrode, a plurality of pixel electrodes arranged in matrix form, a plurality of switching elements which transmit video signals to the pixel electrodes, and a common electrode. After the scanning signal driving circuit scans the entire scanning electrodes and transmits video signals to the pixel electrodes, the common electrode potential controlling circuit changes the potential of the common electrode into a pulse shape, overdrives video signals, or increases a torque required to return to a state in which no voltage is applied.