An area within a frame is defined in which text or an image is to be generated. The text or image may also include an optional border surrounding and adjacent to the text or image. In accordance with one embodiment, in order to increase the contrast between the text or image and the background area of the frame, one or more color component values are selected for use in generating the text/image (or associated border). Specifically, a complement of one or more color component values associated with one or more pixels of the frame are determined. The complement may, for example, be obtained from an average color component value over a set of pixels. Alternatively, the complement may be obtained directly for each of a set of pixels in the frame from which an average value may then be obtained. The complemented-averaged color component value(s) may then be used to generate the text/image and/or associated border.