A code applying device is provided which can efficiently manufacture an information recording paper roll having a code relating to the information recording paper. The code applying device includes a tubular body holding section which holds a tubular body and can rotate around an axis; a code forming section forming a code, which expresses specific information, on an end surface of the tubular body held by the tubular body holding section; and a control section rotating the tubular holding section which is holding the tubular body, and applying the code to the end surface of the tubular body along a peripheral direction.