A method, computer program product and system for identifying and locating items, e.g., eligible WIC items, in a store. A shopping device, such as one located on a shopping cart, may obtain a WIC participant's personalized food package that was stored on a smart card provided to the WIC participant. The shopping device may display the eligible WIC items in the WIC participant's personalized food package in terms of the layout of the store. The shopping device may be configured to guide the WIC participant, such as through arrows or word commands displayed on the shopping device, to the eligible WIC items. The shopping device may also be configured to display at the end of the shopping session those WIC eligible items that were not purchased. In this manner, a system that implements the WIC-EBT standard while also assisting the WIC participant in locating their WIC eligible items is provided.