System, apparatus and method for providing multimedia messaging service (MMS) ringing images on mobile calls. In one embodiment, a ringing image comprises a combination of sound and images/video with optional textual information and a presentation format. An exemplary method includes: receiving an incoming call from an originating mobile station; receiving a multimedia messaging service (MMS) message associated with the incoming call, wherein the MMS message contains ringing image data including image data and ring tone data; presenting the ringing image data to a user of the terminating mobile station; and in response to presentation of the ringing image data, receiving an indication from the user to answer the incoming call. The incoming call and the MMS message are preferably received substantially simultaneously.