A system, mobile station and method are provided for delivering services such as voice messages, voice clips, video clips and/or multimedia clips. The system includes a network entity, such as a calling entity, a Base Station/MSC/Interworking function (BMI) or any portions thereof. In addition, the system includes a mobile station. The network entity is capable of initiating a call to the mobile station by transmitting an alert message over a traffic channel. The mobile station can receive the alert message, and thereafter transmit a connect message over the traffic channel in response to the alert message. Advantageously, the mobile station is capable of transmitting the connect message without the call initiated by the network entity first being answered. The network entity can then establish a communication link with the mobile station over the traffic channel such that the service can be delivered to the mobile station over the communication link.