A method for fuel cell system thermal management includes: maintaining a first zone at a first selected temperature range, maintaining a second zone at a second selected temperature range, and maintaining a third zone at a third selected temperature range. The second zone is in thermal communication with a first sensor and comprises a reformer, while the third zone is in thermal communication with a second sensor and comprises a fuel cell stack. The second selected temperature range is greater than the first selected temperature range, while the third selected temperature range is greater than the second selected temperature range. The method may further include sensing a second zone temperature in the second zone, determining whether the second zone temperature is at the second selected temperature range, and adding a process air flow to the second zone if the second zone temperature rises above the second selected temperature range.