Content with a plurality of treatments, in the form of a movie, video, text, animation, music, etc., is stored on a network, each treatment having a storyline connection with all the other treatments. Subscribers to the content are classified in a subscriber tier based on subscription fee amounts. A top-level tier is capable of choosing a first and second sub-set of elements of a main presentation, e.g. a movie. The elements, in the example of a movie, may include characters and movie genre. Each subscriber's choice, within a tier, is registered and the majority of the top level determines a first element in the movie. Each subscriber in the second highest level is able to adjust the storyline, which includes a first element determined by the first tier, by choosing a second element. A further tier of subscribers views the content as determined by the higher level tiers.