A semi-enclosed applicator (10) for distributing a substance onto a target surface is disclosed having a first side (24) having a first internal surface (32) and a first external surface (31); a second side (26) having a second internal surface (34) and a second external surface (33); an internal cavity (29) between the first and second internal surfaces that is externally accessible, and a temperature changing element. The flexible film pouch (30) contains a product located proximately to the first side (24).