Systems and methods consistent with the present invention allow guests at a hospitality facility to request hospitality facility services from a remote terminal. For example, guests can order merchandise (such as event tickets, food and drink, and retail items), make reservations (for example, at hotels, restaurants, and golf courses), and transfer funds between their gaming and services accounts. Hospitality facility operators can then track the preferences of their guests by storing guest preference information and updating the guest preference information each time a guest requests a service. Based on the stored guest preference information, hospitality facility operators can selectively offer each guest those services most desired by the guest.