The present invention provides a fastener strip having magnetically attractable particles which are not located across the entire volume of the strip, but rather are incorporated in a discrete, distinct area of the strip. The fastener strip has a base and many hook pieces which rise from a fastening surface of the base. One embodiment has a magnetically attractable body in a row which rises from the surface of the base and is located along a substantially center line of the fastener strip. The magnetically attractable particles are incorporated in the magnetically attractable body and a part of the base located below the magnetically attractable body, and the magnetically attractable particles are not dispersed across the whole area of the base. A method of manufacturing such a strip is also described here.