In an electromagnetic induction type speaker apparatus, individual constants are set in such a manner that the following formula is satisfied

N(R1R2)^1/2/(2L1(1-k2)^1/22000

where R1 is the DC resistance of a primary coil; L1 is the inductance of the primary coil; N is the number of turns of the primary coil; R2 is the DC resistance of the secondary coil; L2 is the inductance of the secondary coil; and k is the coupling coefficient of the primary coil and the secondary coil. In addition, the constants L1 and l2 are selected in such a manner that the ratio of the inductance L1 and the inductance L2 becomes equal to the ratio of the DC resistance R1 and the DC resistance R2.