An automated interactive form of data collection is disclosed that addresses the deficiencies of the standard method of personal interviews and the typical paper-based and computer-based surveys. Subject Matter Experts (SMEs) can provide data in a faster, more accurate and comprehensive manner, while providing the justification of their responses immediately. Using these data, an instructional analyst can continue the Instructional Systems Design process utilizing SME data that are complete and conclusive, without the need for extensive follow-up questioning. The database files generated by the survey software are available to the analyst for analysis and inclusion in the resulting training system analysis document.