A driving method enables an improvement in emission efficiency and achievement
of a higher degree of brightness when employing the address while display driving
(AWD) scheme. Taking a 3-bit 8-gradation display as an example, a first H period
(one horizontal scan period) of each subfield is divided into 3 regions (first
region, second region, and third region in the order of time), and, in each of
the lines, an address period (address pulse PA and scan pulse PAY)
of the subfield SF1 is set in the first region, an address period of subfield
SF2 is set in the second region, and an address period of the subfield SF3
is set in the third region. The regions other than those in which the address period
is set are used as the sustain period, and a time length of each sustain pulse
Ps is set to of the length of the H period. A reset period
achieved by a reset pulse PR and a priming period achieved by a priming
pulse PP are set in the region where the address period is set.
