There is provided a novelty candy assembly including a body, an illumination module attached to the body, a cover for the illumination module, the cover having at least an outer layer of candy, at least one activation conduit extending through the cover and being operatively connected to an activation switch within the body, at least one speaker within the body, and at least one memory chip within the body. The activation switch is activated when the candy is at least in part consumed, the activation switch being part of a circuit including the illumination module, the memory chip, and the speaker. Pre-recorded audio in the memory chip is reproduced by the at least one speaker and illumination is produced by the illumination module when the activation switch is activated.